Which of the Following Is a Key to Success for an Infomercial

question 48

Multiple Choice

Which of the following is a key to success for an infomercial? 

• A) Keeping the broadcast under five minutes 
• B) Avoiding the use of celebrities 
• C) Promoting only nationally known brand names 
• D) Including testimonials from satisfied users

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Definitions:

Stereotype Threat

The risk of confirming negative stereotypes about one's group, which can hinder performance in various domains.

Tacit Knowledge

Refers to the skills, ideas, and experiences that people have but are not codified and may not necessarily be easily expressed or shared with others.

Propositions

Propositions are statements or assertions that express a judgment or opinion.

Concepts

General ideas or understandings that can be used to group together objects, events, qualities, or abstractions that are similar in some way.