An Objective of Consumer-Market Sales Promotion Is To

question 17

Multiple Choice

An objective of consumer-market sales promotion is to:

• A)stimulate the inelasticity of demand of a product.
• B)lower the economies of scale.
• C)encourage smaller purchases.
• D)stimulate trial purchases.

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Definitions:

Representative Figures

Individuals or symbols that exemplify or stand for a larger group, concept, or theory in discussions or analyses.

Ginkgophyta

A division of plants that includes a single living species known as Ginkgo biloba, characterized by unique fan-shaped leaves and medicinal properties.

Anthophyta

A taxonomic group comprising all flowering plants, characterized by the presence of flowers and seeds enclosed in a fruit.

Phloem

The vascular tissue in plants responsible for the transport of nutrients and carbohydrates produced by photosynthesis.