Online Advertisers Want to Know Where and Why Consumers Go

question 2

True/False

Online advertisers want to know where and why consumers go online, and how that relates to where they go offline.

---

Definitions:

Unit Product Cost

The total cost incurred to produce, store, and sell one unit of a product, including direct materials, direct labor, and allocated overhead.

Activity Rate

The cost driver rate used in activity-based costing to allocate costs more accurately to products or services based on specific activities.

Activity Cost Pool

A category in activity-based costing that aggregates costs incurred from a specific activity, facilitating the assignment of those costs to products or services based on their use of the activity.

Activity-Based Costing

A costing method that assigns overhead and indirect costs to related products and services based on the amount of resources they consume.