How Can an Advertiser Best Leverage the Power of E-Search

question 18

Multiple Choice

How can an advertiser best leverage the power of E-search in advertising? 

• A) By making an ad that motivates consumers to use the Internet to obtain more information on a brand 
• B) By completely moving from traditional to digital advertising 
• C) By making social media app ads that tend to generate consumer loyalty toward a brand  
• D) By calculating the I-Traffic Index that computes a site's advertising value

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Definitions:

Factorial Research

A type of experimental design where two or more factors (independent variables) are simultaneously varied to observe their effect on a dependent variable.

Independent Variables

Variables in a study that are manipulated or categorized to investigate their effect on dependent variables.

Dependent Variable

The outcome variable that researchers study, measuring its changes as affected by other variables.

Interaction Effect

A phenomenon in statistics where the effect of one independent variable on a dependent variable differs depending on the level of another independent variable.