Which of the Following Is True of a Body Copy

question 38

Multiple Choice

Which of the following is true of a body copy?

• A)It consists of fewer words than the subhead.
• B)It is the visual component of an advertisement.
• C)It tells a complete story of a brand and reinforces the headline.
• D)It is more likely to be read by people than the headline and subhead.

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Definitions:

Stereotype

A widely held but fixed and oversimplified image or idea of a particular type of person or thing.

Categorization

The process of recognizing, differentiating, and understanding objects or concepts by grouping them based on common characteristics.

Attribution

Attribution refers to the process by which individuals explain the causes of behavior and events, attributing them to internal dispositions or external situations.

Causal Analysis

A method of research that aims to identify and understand the causes or factors leading to certain outcomes or effects.