The Goal of Tracking Online Consumer Behavior Is Essentially To

question 39

Multiple Choice

The goal of tracking online consumer behavior is essentially to:

• A)catch people's attention and entice them to visit the marketer's home page.
• B)compute a site's advertising value based on traffic, ad rates, and evaluations of the site's quality.
• C)help bring more relevant and useful ads that are specific to consumers' wants and needs.
• D)fine­tune a Web user's search to more relevant and specific websites.

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Definitions:

Consent

A voluntary agreement to another's proposal or to engage in a particular activity.

Duty Of Care

A legal obligation requiring individuals to exercise a standard of reasonable care while performing acts that could foreseeably harm others.

Unforeseeable Risks

Risks that cannot reasonably be anticipated or predicted, often affecting contracts or liability.

Reasonable Person Standard

A measurement of the way members of society expect an individual to act in a given situation.