If a Company Is Looking for the Lowest Cost-Per-Contact, It

question 59

True/False

If a company is looking for the lowest cost-per-contact, it should choose telemarketing.

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Definitions:

Subjects Measured

Individuals or entities under study in an experiment or survey, from which data is collected.

Research Hypothesis

A specific, testable prediction about the expected outcome of a scientific study.

Interaction

The effect of two or more variables is not simply additive, but depends on the levels of the other variables.

Factorial ANOVA

A statistical test used to examine the effects of two or more independent variables on a dependent variable, and their interactions, within an experimental design.