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Scenario 14-3 With Social Media Websites Such as Facebook and Twitter Garnering

question 10

Multiple Choice

Scenario 14-3
With social media websites such as Facebook and Twitter garnering so much attention from consumers and businesses alike, it is hard to believe that only 20 percent of small businesses are utilizing the sites to help promote their products and services. But this figure is precisely what was reported in a 2009 study conducted by MerchantCircle, a social network for small businesses. When the survey results were released in 2010, experts were not surprised to see the percentage of social media users increase to nearly 50 percent. According to Darren Waddell, vice president of marketing at MerchantCircle, companies are turning to social media for advertising because it is relevant and an inexpensive way to reach target consumers. Rather than pouring large sums of money into traditional marketing, business owners are finding more creative ways to promote their brand. One of the more common practices for small business owners utilizing social media is including URLs on business cards-of all sites, Facebook (no surprise) was the most common site to make it onto business cards. (Jon Swartz, "More Small Businesses Use Facebook, Twitter to Promote." USA Today, July 21, 2010.)
-(Scenario 14-3) The owner of a new athletic-training facility decided to pay to have its ads appear on athletics and training-related search results on Google.This kind of advertising is known as _________.

Definitions:

Nonprogrammed Decision

A decision made in response to an unusual, unpredictable, and unique problem or opportunity, often requiring creative solutions.

Ratify

To formally approve or adopt an agreement or treaty, often after negotiation or deliberation.

Veto

The power to unilaterally stop or reject a decision or proposal.

Informed

Having or provided with relevant knowledge or information about a particular subject or situation.