Which of the Following Is True of the Media Environment

question 85

Multiple Choice

Which of the following is true of the media environment today?

• A)It is settled into a predictable structure.
• B)Traditional media no longer commands the majority of ad dollars.
• C)Digital media must synergize with traditional media to work effectively.
• D)Traditional media companies must avoid getting into new media.

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Definitions:

Cognitive Factors

Elements that affect the processes of thinking, understanding, learning, and remembering.

Tension

A state of mental or emotional strain, often resulting from challenging or demanding circumstances.

Stimulus-Response Units

In behavioral psychology, these are the basic elements of behavior, indicating a direct, observable link between a stimulus and a response it triggers.

Learning-Performance Distinction

Highlights the difference between acquiring a skill (learning) and demonstrating it (performance), emphasizing that learning may occur without immediate evidence through performance.