When Comparing the Cost of Radio and Television Advertising, Which

question 42

Multiple Choice

When comparing the cost of radio and television advertising, which of the following is true?

• A)Radio has a greater risk of unexpected production costs.
• B)Television provides a much lower cost-per-contact than radio.
• C)Radio offers a low absolute cost that television can't match.
• D)Both have very high cost-per-contact compared to other media.

---

Definitions:

Third-Party Beneficiary

An individual or entity who, though not a party to a contract, benefits from the contract's performance by the contracting parties.

Promisor

The person in a contract who pledges to undertake an action or provide a service or good.

Highly Personal

Pertaining to items or information that are deeply personal or private in nature, often with legal implications for their handling or disclosure.

Assignable

describes a right or property that can be transferred or made over to another party legally.