As a Newly Hired Media Planner with a List of Clients

question 53

Essay

As a newly hired media planner with a list of clients who benefit from timely local advertising,you need to be familiar with the advertising options that your metropolitan and suburban newspapers offer.Briefly define the three broad types of newspaper ads,and their sub-types.

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Definitions:

Marginal Revenue

The extra revenue generated by the sale of an additional unit of a product or service.

Marginal Cost

The cost of producing one additional unit of a product or service.

Average Variable Cost

The total variable expenses divided by the number of units produced, representing the variable cost per unit.

Average Total Cost

The total cost of production divided by the number of goods produced, representing the average cost per unit of output.