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In a real world scenario, the overall development of the advertising plan takes place right after the media planning process.
Relevant Costs
Relevant costs are those that will be affected by a decision in a specific situation and are considered when making financial or other managerial decisions.
Fixed Costs
Costs that do not change with the level of goods or services produced within a certain scale.
Product
Any item or service that is created through a process and is intended to be supplied to a market to satisfy a want or need.
Fixed Costs
Expenses that do not change in total despite fluctuations in the volume of goods or services produced.
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