A Subhead for a Michigan Resort Ad Reads, "Michigan's Oldest

question 40

Multiple Choice

A subhead for a Michigan resort ad reads, "Michigan's Oldest Resort.In the Woods.On the Cliffs.At the Beach. Location, Location, Location.Best Location on the Lake for the Past 130 Years." This copy fulfills the basic job of
The subhead, which is to:

• A)speak directly to readers with sound advice about the brand.
• B)target a specific demographic group to consider the brand.
• C)add key selling points about the brand.
• D)promote a good feeling about the brand.

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Definitions:

Administrative Organization

The systematic arrangement and coordination of people, tasks, and resources in a company or institution to achieve its goals efficiently.

Executive Order

A directive issued by a head of state or government, having the force of law, without requiring legislative approval.

Discrimination Ban

Prohibitions or legal measures against unfair treatment of people based on their race, age, gender, or other characteristics.

Armed Services

The combined military forces of a nation, including its army, navy, air force, and other branches, established to defend the country.