Scenario 12-4 You Scan Job Advertisements Available in Dallas on Craigslist.com and Craigslist.com

question 80

Multiple Choice

Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job.The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency.Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face.Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week.
-(Scenario 12-4) The interviewer says that one one of your responsibilities at the job will be to gather details of audience members of every local TV vehicle, so clients can be informed about the key characteristics of their target markets.Which of the following would you need to do in order to perform this task?

• A)Organize above-the-line promotions for your clients.
• B)Use continuous scheduling for your media schedules.
• C)Calculate the share of voice of your clients.
• D)Contact a single-source tracking service like BehaviorScan.

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Definitions:

Recoverable Amount

The recoverable amount is the higher of an asset's fair value less costs to sell and its value in use.

Carrying Amount

The book value of assets and liabilities recognized in a company's financial statements, calculated as the original cost minus any depreciation, amortization, or impairment costs.

Equity Method

An accounting technique used to record investments in other companies, recognizing income and changes in investment value.

Dividends

Distributions of earnings provided by a company to its stockholders, typically coming from the company's profits.