Looking Ahead to an Expanding Demand for Burial Plots as the Huge

question 31

Multiple Choice

Looking ahead to an expanding demand for burial plots as the huge population of baby boomers ages, the owner of a cemetery on the outskirts of a city hires an agency to create a sophisticated ad campaign.In knowing its current users and predicting its future users, the cemetery owner is identifying the factors on the demand side of the sales equation.In the advertising plan, this information

• A)should be explained in the industry analysis.
• B)can be listed as an objective.
• C)should be noted in the market analysis.
• D)belongs in the evaluation section.