Before He Can Make Final Decisions on Where to Place

question 70

Multiple Choice

Before he can make final decisions on where to place ads and how to display promotions for a new brand of bottled water, a media planner has to decide which broad categories to use-television, radio, magazines, newspapers, Internet sites, etc.When he zeroes in on using both television and the Internet, he has chosen his:

• A)unmeasured media.
• B)media classes.
• C)big data.
• D)media vehicles.

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Definitions:

Replacement

In biology, often refers to the substitution or restoration of cells, tissues, or organs.

Necrosis

Necrosis is the process of cell death which occurs as a result of disease, injury, or failure of the blood supply, often leading to tissue damage.

Connective Tissue

A type of biological tissue with an abundance of extracellular matrix that supports, binds together, and protects tissues and organs of the body.

Cushioning

The process or material designed to absorb impact and protect against pressure or collision, often used in reference to seating, footwear, or packaging.