A Copywriter Is Deciding on the Best Approach for a Magazine

question 103

Multiple Choice

A copywriter is deciding on the best approach for a magazine ad featuring a protein energy bar, and has narrowed down her options to two types-testimonial or dialogue.Which of the following is a major difference between a testimonial and a dialogue?

• A)A testimonial approach is written by the spokesperson, while a dialogue approach is written by the copywriter.
• B)A testimonial approach is one-sided, while a dialogue approach has two people conversing.
• C)A testimonial approach uses the hard-sell method to push the product, while a dialogue approach uses the image method to create a social setting.
• D)A testimonial approach emphasizes product benefits, while a dialogue approach emphasizes image.

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Definitions:

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A type of malware that replicates itself in order to spread to other computers, often causing harm by consuming bandwidth or corrupting files.

Computer Program

A set of instructions written in a programming language, executed by computers to perform specific tasks.

Negatively

In a manner that expresses disagreement, refusal, or a negative outcome.

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User accounts configured within an operating system to allow family members to access specific content and settings tailored for individual use.