A Media Planner Is Making Placement Decisions for a New

question 35

Multiple Choice

A media planner is making placement decisions for a new line of cosmetics.She focuses on ten different cities in the country where the purchase size of the products is high.This is an example of: 

• A) geo-targeting.  
• B) media mix. 
• C) below-the-line promotions.  
• D) above-the-line promotions.

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Definitions:

Net Income

Net income is the profit a company has left over after all its expenses, taxes, and costs have been subtracted from total revenue.

Net Sales

The remaining revenue from sales after removing expenses related to returns, provisions for defective or unaccounted-for goods, and concessions.

Return on Total Assets

Return on total assets (ROTA) is a financial ratio that measures the profitability of a company in relation to its total assets.

Net Income

The total profit of a company after all expenses and taxes have been subtracted from total revenues.