__________ of an Ad Is the Average Number of Times an Individual

question 29

Multiple Choice

__________ of an ad is the average number of times an individual or household within a target audience is exposed to a media vehicle in a given period of time.

• A) Continuity 
• B) Scope 
• C) Reach 
• D) Frequency

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Definitions:

Radioactive Decay

The spontaneous disintegration and emission of particles from an unstable atom.

Solar Radiation

The electromagnetic energy emitted by the sun, including visible light, ultraviolet light, and infrared energy, which drives Earth's climate system.

Trapped Heat

Heat that is contained within a system, such as the Earth's atmosphere or oceans, not easily released back into space, contributing to warming effects.

Atmospheric Pressure

The pressure, or force per unit area, exerted by the atmosphere; generally greater at sea level than in high elevations.