In the World of Advertising and Promotion, CPM Is a Common

question 53

Multiple Choice

In the world of advertising and promotion, CPM is a common measure of media efficiency.What does the "M" in CPM stand for?

• A)Media plan
• B)Media class
• C)The share of voice
• D)The Roman numeral for 1,000

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Definitions:

Suppliers

They are businesses or individuals that provide the goods or services that companies need to operate and produce their own goods.

Internal User

An internal user is an individual within an organization, such as managers and employees, who uses the financial information to make decisions regarding the operations of the company.

Accounting Data

Accounting data encompasses all the financial information and records of a business’s transactions, including sales, purchases, expenses, and revenues.