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An ad for a microwave popcorn features the headline, "If you want a snack, have a wholesome snack." The purpose of this straightforward headline is to select the audience.
Existence Needs
Basic human necessities including physiological and safety needs such as food, water, shelter, and security.
Physiological Needs
Basic physical requirements including air, water, food, shelter, and sleep, considered the first level of needs in Maslow's hierarchy.
Esteem Needs
Refer to the human desire for respect, self-esteem, and recognition from others, forming one of the higher levels in Maslow's hierarchy of needs.
Security Needs
Fundamental psychological or physical needs that include safety, health, and well-being.
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