An Account Planner

question 17

Multiple Choice

An account planner:

• A)is more likely to suggest the idea for the visuals.
• B)comes up with the headline or tag line.
• C)keeps the profile of the target consumer in the team's mind.
• D)is responsible for the actual production and is usually in charge on the set.

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Definitions:

Syphilis Infections

A sexually transmitted infection caused by the bacterium Treponema pallidum, which can cause serious health problems if not treated.

Biopsychosocial Approach

An interdisciplinary model that examines health and disease through the combination of biological, psychological, and social factors.

Credibility

The quality or power of inspiring belief; in communication and information, refers to the trustworthiness or reliability of a source.

Psychological Disorders

Mental disorders characterized by dysfunctional patterns of thoughts, feelings, or behaviors.