A Copywriter Is Deciding on the Best Approach for a Magazine

question 103

Multiple Choice

A copywriter is deciding on the best approach for a magazine ad featuring a protein energy bar, and has narrowed down her options to two types-testimonial or dialogue.Which of the following is a major difference between a testimonial and a dialogue?

• A)A testimonial approach is written by the spokesperson, while a dialogue approach is written by the copywriter.
• B)A testimonial approach is one-sided, while a dialogue approach has two people conversing.
• C)A testimonial approach uses the hard-sell method to push the product, while a dialogue approach uses the image method to create a social setting.
• D)A testimonial approach emphasizes product benefits, while a dialogue approach emphasizes image.

Grasp the significance of cultural competency in substance abuse treatment assessment and planning.

Evaluate the implementation and empirical support for culturally specific substance abuse treatments.

Explore health disparities research focusing on racial, ethnic, and cultural differences in substance use and treatment.

Understand bond investment transactions, including purchases at a premium, accrued interest, and sales.

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Definitions:

Coin

A flat, typically round piece of metal with an official stamp, used as money.

Heads

One of the two possible outcomes when flipping a standard coin, the other being tails.

Chi-Square Distribution

A statistical distribution that is used to describe the distribution of a sum of the squares of k independent standard normal random variables, useful in hypothesis testing and constructing confidence intervals.

Degrees Of Freedom

The number of independent values or quantities which can be assigned to a statistical distribution or to a system without violating any constraints.