The Most Important Function in the First Few Seconds of a Television

question 102

Multiple Choice

The most important function in the first few seconds of a television commercial is to:

• A)stress the audio-then the viewer will follow up with the visual.
• B)get the name out-so the viewer can establish recall at the outset.
• C)establish the benefit-otherwise the viewer will quickly lose interest.
• D)get attention-grab the viewer immediately or the spot will probably fail.

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Definitions:

Criticism

The act of expressing disapproval of someone or something based on perceived faults or mistakes.

Intervention

Action taken to intentionally become involved in a difficult situation, in order to change the outcome or influence what happens.

Maintenance-Related

Pertaining to the activities, strategies, and practices involved in preserving and keeping equipment, systems, or infrastructure in optimal working condition.

Conflict

A disagreement or argument between parties due to differing opinions, values, or interests.