An Ad for Concentrated Frozen Orange Juice Highlights the Product

question 90

Multiple Choice

An ad for concentrated frozen orange juice highlights the product using a combination of backlighting and low-angle shots to show the golden liquid being poured into the sparkling tumbler.Which of the following is depicted in this illustration?

• A)The product set in a test situation
• B)The brand seen in a social context
• C)The brand portrayed as a hero
• D)The product used by a typical consumer

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Definitions:

Injunctions

Court orders requiring an individual, group, or organization to do or refrain from doing a particular act.

Externalities

Externalities are indirect effects of economic activities on third parties, which can be either positive or negative.

Negative Externality

A situation where a third party is adversely affected by the outcome of a transaction or activity between others, not compensated by those causing the impact.

Acid Rain

Acid rain is precipitation with a high concentration of acidic components, typically resulting from industrial emissions that affect water, soil, and living conditions adversely.