Examlex
The idea of audience is very different in digital and interactive media because people often seek out these ads rather than the other way around; and are more active, engaged, and direct in their response.
Self-fulfilling Prophecy
A belief that leads to its own fulfillment due to the behavior of the believer or others.
External Attribution
The process of explaining someone's behavior by referring to external conditions or situations outside of the person's control.
Attractive People
Individuals who are found to be appealing or pleasing in appearance by others.
Cross Cultures
The comparison or interaction between different cultures or cultural practices, often to understand cultural diversity.
Q11: Demographics are rarely used to describe or
Q12: Creative selling involves answering questions and providing
Q31: (Scenario 10-3) Yamaha has created a witty
Q42: The creative brief provides guidelines for the
Q49: In radio spots, the copy must dominate
Q56: One drawback of reason-why ads is that
Q57: Which of the following telecom companies would
Q58: As a brand manager, one must track
Q59: If a company is looking for the
Q75: The categories of radio that an advertiser