A Radio Spot for a Local Shoe Chain Begins with the Lines

question 65

Multiple Choice

A radio spot for a local shoe chain begins with the lines, "You walk the dog.You jog the trail.You chase the bus. You go, go, go.You need new shoes." Which of the following guidelines for successful radio copywriting is used in
This ad?

• A)Keep sentences short.Use common language.
• B)Use attention-getting sounds.Stimulate the imagination.
• C)Stimulate the imagination.Repeat the brand name.
• D)Select the audience.Give news about the brand.

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Definitions:

Quantity Demanded

The entirety of a product or service that buyers are ready and capable of buying at a particular price point.

Quantity Supplied

The amount of a good or service that producers are willing and able to sell at a given price during a specified period.

Law

In a general sense, law refers to the system of rules that are created and enforced through social or governmental institutions to regulate behavior, ensuring order and justice.

Supply

The total amount of a good or service available for purchase at any given price level in a given market.