The Main Objective of Hard-Sell Messages Is To

question 2

Multiple Choice

The main objective of hard-sell messages is to:

• A)create a sense of urgency so that consumers will act quickly.
• B)highlight a consumers inadequacy within the context of a social role.
• C)create in the consumer a pleasant and memorable association with the brand.
• D)highlight the risk of harm or negative consequences of not using the advertised brand.

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Definitions:

Parathyroid Glands

Small endocrine glands located in the neck behind the thyroid, which regulate calcium levels in the blood and bone metabolism.

Thyroid Gland

An endocrine gland in the neck that produces hormones regulating the body's metabolic rate, heart and digestive function, muscle control, brain development, and bone maintenance.

Poison

A substance that is capable of causing illness or death when introduced into the body.

Sugar

A sweet-tasting, soluble substance obtained from plants like sugar cane and sugar beet, used primarily as a sweetener in food and beverages.