Which of the Following Is a Difference Between Interactive and Noninteractive

question 37

Multiple Choice

Which of the following is a difference between interactive and noninteractive media?

• A)Interactive media are less user-directed, while noninteractive media are more user directed.
• B)In interactive media, audience has less incentive to read a copy; while in noninteractive media they have more incentive.
• C)Most of interactive media copy is indirect response, while all noninteractive media is direct response.
• D)In interactive media, audience is more likely to seek out the ads; while in noninteractive media, they are not.

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Definitions:

Optimal Return

The highest possible return on an investment, considering the risk level and constraints, to achieve the best financial outcome.

Target-date

Refers typically to a type of mutual fund or retirement fund that automatically shifts towards more conservative investments as the target date (often retirement) approaches.

Retirement Funds

Investment funds specifically set aside for the goal of providing income during retirement, typically involving a mix of stocks, bonds, and other assets.

Hedge Funds

Investment funds that employ various strategies to earn active return, or alpha, for their investors, often requiring a high minimum investment.