In the Past, Research Has Suggested That Advertisers Should Exert

question 48

Essay

In the past, research has suggested that advertisers should exert caution when attempting to use certain methods of advertising.List at least two of these methods and, for each method, describe two of the lessons that advertisers can learn from the research.

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Definitions:

Intermediate Goods

Products used in the production process to make other goods and services but not sold directly to consumers.

Manufacture

The process of converting raw materials into finished goods through the use of labor, machines, and chemical processes.

Gross Domestic Product

The total value of all goods and services produced within a country in a specific time period.

Telephone Bill

The monthly statement charging a customer for the usage of a telephone service.