A Concept Test Seeks Feedback Designed to Screen the Quality

question 55

True/False

A concept test seeks feedback designed to screen the quality of a new idea, using consumers as the judge and jury.

---

Definitions:

Company's Culture

The shared values, beliefs, and behaviors that characterize the social and psychological environment of a business organization.

Management

The process of planning, organizing, directing, and controlling resources to achieve specific goals.

Focus Strategies

Business approaches that target a specific market niche or demographic with tailored products or services.

Broad Segment

A market segmentation strategy that targets a wide and diverse group of potential customers rather than focusing on specific niches.