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Scenario 10-6 Facing Stiff Competition from Walmart and K-Mart, Executives for Target

question 98

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Scenario 10-6
Facing stiff competition from Walmart and K-mart, executives for Target stores have decided to focus on reaching more affluent shoppers and luring them away from traditional department stores. They have already expanded the products and brands they offer to include reasonably priced items by modern design masters. Target hopes to draw more affluent shoppers into its stores through a series of advertising campaigns that are presently in the planning stages. Most of the advertising budget will be directed to ads in regional luxury magazines, which, research shows, are frequently read by affluent individuals.
-(Scenario 10-6) Which of the following methods would help Target's customers to recall the store's name first when they decide to go shopping?

Definitions:

Microsystem

The immediate settings with which the child interacts, such as the home, the school, and the child’s peers.

Exosystem

Community institutions and settings that indirectly influence the child, such as the school board and the parents’ workplaces (from the Greek exo, meaning “outside”).

Ethologists

Specialists who study animal behavior in natural environments, focusing on how animals interact with each other and their surroundings.

Evolution

The biological process by which species of organisms change over time through variation, genetic mutation, and natural selection.