One of John Sweeney's Suggestions About Creativity in Ad Agencies

question 71

True/False

One of John Sweeney's suggestions about creativity in ad agencies is that bad work is more a matter of talent than
structure.

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Definitions:

Short-term Memory

The aptitude to keep a minor quantity of data immediately accessible and in an active status for a short time frame.

Capacity

The maximum amount that something can contain or produce.

Bits of Information

The smallest units of data in computing, representing a binary choice between two alternatives, such as 0 or 1.

Primacy Effect

A cognitive phenomenon where the first items presented in a series are more likely to be remembered than items presented later on.