Which of the Following Purposes Does Creativity Serve in Advertising

question 54

Multiple Choice

Which of the following purposes does creativity serve in advertising? 

• A) It makes people work in a structured manner. 
• B) It creates competing agendas in an agency. 
• C) It gives meaning to a brand by making emotional connections with consumers. 
• D) It makes people timid so that they can contribute more to work.

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Definitions:

Competitive Market

A market structure characterized by many buyers and sellers, where no single entity can dictate prices, leading to optimal resource allocation.

Marginal Revenue

The additional income earned from selling one more unit of a product or service.

Marginal Cost

The addition to total expenses resulting from the production of one more unit of a product or service.

Price-taker Market

A market condition where individual sellers or buyers cannot influence the price of goods or services and must accept the prevailing market price.