Who Is the Liaison Between the Two Main Parties Involved

question 76

Multiple Choice

Who is the liaison between the two main parties involved in promotion: the client and the agency? 

• A) The agency owner 
• B) The research department 
• C) The creative director 
• D) The account executive

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Definitions:

Expenditure

The action of spending funds or expenses incurred by an entity in the course of its operations.

Capital Acquisition

The process of obtaining funds or assets to invest in long-term physical assets or business expansion.

Payment

The transfer of money, goods, or services in exchange for a product, service, or fulfillment of an obligation.

Deferred Revenue

Income received by a company for goods or services yet to be delivered or performed, recognized as a liability until the obligation is fulfilled.