Teams Come Up with Ideas That Are Both Creative and Useful

question 61

Multiple Choice

Teams come up with ideas that are both creative and useful in the process of building brands if: 

• A) they are allowed freedom in playing with their ideas. 
• B) they are managed in a proactive way. 
• C) structure is given more importance than talent. 
• D) right expertise is preferred over diversity of thought.

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Definitions:

Expenditure

The act of spending funds or using resources for various purposes, such as operations, investments, or acquisitions.

Conflict of Interest

A situation in which a person or organization has competing interests or loyalties that could potentially interfere with the ability to make impartial decisions.

Marketing Tactics

Strategies or actions aimed at promoting and selling a product or service by targeting specific customer segments.

Competitor Analysis

The assessment of competitors' strengths, weaknesses, strategies, and market position to identify opportunities and threats within an industry.