Scenario 8-3 After Working as an Account Executive in an Advertising Agency

question 4

Multiple Choice

Scenario 8-3
After working as an account executive in an advertising agency for 20 years, you've decided you want to own your own business. You buy Springfield Hardware, a neighborhood hardware store, from a man who has owned and run the business for the past 52 years. He sells you the store and its entire inventory, but with one warning-he wasn't much on paperwork, so there won't be a lot of records to be found. You buy the store and begin to create your ad plan.
-(Scenario 8-3) You're currently deciding exactly where and when ads will be placed,and determining the strategy behind each placement.This takes a while-with the explosion of Internet sites,outdoor advertising,and innovative promotions,the options are almost unlimited.In this way,you are: 

• A) setting up account services. 
• B) creating a media plan. 
• C) devising a budgeting method. 
• D) doing advertising research.

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Definitions:

Cooperatively

Working together willingly and efficiently towards a common goal or purpose.

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The tendency for a group's prevailing attitudes or beliefs to become more extreme after discussing them as a group.

Prevailing Attitudes

Dominant or widespread beliefs or opinions held by a majority within a particular society or group at a certain time.