Define the Terms Interpersonal Abrasion and Creative Abrasion

question 12

Essay

Define the terms interpersonal abrasion and creative abrasion.Discuss the differences between the two,as well as the similarities.Give an example of each that might be found in the advertising workplace environment.

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Definitions:

Substitute Product

A good or service that can replace another to fulfil the same needs or desires, offering an alternative choice to consumers.

Complementary Product

A product that adds value to another primary product, usually leading to increased demand when paired together.

Complementary Brands

Brands that offer products or services that enhance or are necessary for the use of another product, creating mutual demand.

Increase Profits

The action or strategy aimed at boosting a company's earnings above its current levels.