To Determine the Public's Knowledge of a Product, a Marketer

question 67

Multiple Choice

To determine the public's knowledge of a product, a marketer asks consumers to name five breakfast cereals. Cheerios is the cereal most often listed first, so it is considered to show

• A)top-of-the-mind awareness.
• B)purchase intent.
• C)ethnocentrism.
• D)market awareness.

---

Definitions:

External Auditory

Pertaining to the outer section of the ear canal leading to the eardrum.

Taste Buds

Small sensory organs on the tongue that are responsible for perceiving taste, including sweet, sour, bitter, salty, and umami flavors.

Blind Spot

An area in the visual field that is not detected by the eye, often due to the absence of light-detecting photoreceptor cells where the optic nerve enters the retina.

Sensory Receptors

Specialized cells or structures in the body that detect stimuli from the environment and convert them into neural signals.