Combining Sales Objectives with Communications Objectives

question 21

Multiple Choice

Combining sales objectives with communications objectives: 

• A) will almost certainly spell disaster for an advertising plan. 
• B) may seem effective on paper but may confuse consumers during the campaign. 
• C) is the only way to identify truly quantitative benchmarks for the campaign. 
• D) can be an excellent way to develop an advertising campaign.

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Definitions:

Job Applicant

An individual who applies for a position of employment, seeking to fill an open job vacancy.

De-Emphasize

To reduce the importance, stress, or attention given to something.

Bad News

Unpleasant or disappointing information that needs to be communicated carefully to minimize negative reactions.

Indirect Method

A communication technique where the main point or bad news is presented later in the message, often after explanations or justifications.