One Big Problem with Marketers Who Rely on a Share-Of-Voice

question 36

Multiple Choice

One big problem with marketers who rely on a share-of-voice budget plan is that they assume, often wrongly, that:

• A)their competition doesn't know how to allocate its advertising dollars.
• B)their sales figures should automatically dictate their advertising figures.
• C)they know how much competitors are really spending.
• D)their ad is distinct, unique, and superior among all others in the field.

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Definitions:

Six-month Note

A short-term debt instrument that matures or is due to be paid back within a six-month period.

Cash Flow Per Share

A financial metric that measures a company’s cash inflow generated per share over a certain period.

Balance Sheet

A financial statement that reports a company's assets, liabilities, and shareholders' equity at a specific point in time.

Income Statement

A financial statement showing the revenue, expenses, and profit or loss of a business over a specific period.