If Firms Decide to Use Comparison Advertisements, They

question 79

Multiple Choice

If firms decide to use comparison advertisements, they:

• A)may be required by the FTC to substantiate their claims.
• B)share the costs of advertising with local dealers and distributors.
• C)are acting in opposition to the recommendations of the American Association of Advertising Agencies.
• D)cannot legally mention a competing firm or brand by name.

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Definitions:

S&OP

Sales and Operations Planning; a process to align the company's demand plans with its production capabilities, operational and financial plans.

Logistical Problems

Issues or complications arising in the planning, implementation, and coordination of moving goods and services from producers to consumers.

Supply And Demand

The relationship between the availability of a product (supply) and the desire for that product (demand).

Forecast Error

The difference between the actual outcome and the predicted value in a forecast, indicating the accuracy of forecasting methods.