Which of the Following Is an Example of Cognitive Residue

question 40

Multiple Choice

Which of the following is an example of cognitive residue, as advertisers would define it?

• A)Being unable to recall anything about an ad when a brand name is mentioned to you
• B)Having a certain brand name in mind, above all others, and making a point to buy only that brand
• C)Vaguely remembering a slogan and a jingle for a product
• D)Knowing that you want to buy a product but not being sure why

---

Definitions:

National Household Survey

A comprehensive survey conducted to gather detailed information about the demographic, social, and economic condition of the country's population.

Dr. Samuel George Morton

A 19th-century physician and scientist known for his controversial and debunked work in craniometry, which he used to try to provide evidence for racial differences and superiority.

Brain Size

The physical measurement of the brain's volume or weight, which varies significantly among different species and can also vary among individuals of the same species.

Superiority

The state or condition of being superior, having a higher status, quality, or authority compared to others.