In a Recognition Test, Participants Are Likely to Be

question 56

Multiple Choice

In a recognition test, participants are likely to be:

• A)given a brand name and asked to provide words that they associate with it.
• B)shown a print ad and asked if they've seen it before.
• C)asked to recall the details of a print or television ad.
• D)given a picture and asked to make up a story about it.

---

Definitions:

Chunking

A memory technique that involves breaking down information into smaller, manageable units or chunks to improve retention and recall.

Sensory Storage

A short-term storage system for sensory information, allowing it to be retained long enough to be processed further.

Von Restorff Effect

A psychological phenomenon where an item that stands out from a group is more likely to be remembered than other items.

Chunks

Memory strategy that involves combining individual pieces of information into larger groups, or chunks, making them easier to remember.