A Key Advantage of Using Recognition Scores to Test an Ad

question 71

Multiple Choice

A key advantage of using recognition scores to test an ad is that it:

• A)demonstrates whether or not a consumer will buy the brand being advertised.
• B)allows for comparison with the performance of other ads from past years.
• C)tells whether consumers will remember the brand when they are in the store.
• D)reassures the client that the ad agency knows what it is doing.