A Is a Core Idea That Frames an Ambition or Aspiration

question 26

Multiple Choice

A is a core idea that frames an ambition or aspiration for a brand that will be relevant to target audiences
Over time.

• A)brand extension
• B)brand orientation
• C)brand initial
• D)brand platform

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Definitions:

Punishment

A method of behavior modification that involves the application of undesirable consequences in order to reduce the occurrence of a particular behavior.

Operant Conditioning

An approach to learning in which the vigor of an activity is shaped by positive reinforcement or disciplinary measures.

Classical Conditioning

A conditioning approach where two stimuli are systematically associated; a reaction first elicited by the second stimulus, over time, becomes elicited by the first stimulus.

Disequilibrium Principle

A state or condition where there is a lack of balance or stability, particularly within economic models or physical systems.