The Value of an Inquiry/direct Response Measure Is That It

question 90

Multiple Choice

The value of an inquiry/direct response measure is that it is:

• A)a straightforward measurement of ads designed to generate inquiries.
• B)cheaper than other forms of ad testing.
• C)versatile enough to be used for many different kinds of ads.
• D)available to consumers as they respond to the ad being tested.

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Definitions:

Touchscreens

Input devices that allow users to interact with electronic devices by touching the screen directly.

Compensation Cost

The total amount an employer spends on an employee's salary, benefits, and other forms of remuneration.

Average Cost

The total cost of production divided by the number of units produced.

Hidden-cost Fallacy

This fallacy occurs when not all costs associated with a decision or action are considered, leading to an underestimation of the true cost.