Explicit Memory Measures Are Those in Which Consumers Are Required

question 9

Multiple Choice

Explicit memory measures are those in which consumers are required to:

• A)demonstrate their knowledge of a product.
• B)search their memories about a product by using word fragments or pictures.
• C)project their feelings about a brand onto an ambiguous image.
• D)recall their actual exposure to the test ad for a product.

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Definitions:

Relevant Evidence

Evidence tending to prove or disprove the fact in question. Only relevant evidence is admissible in court.

Direct Evidence

Evidence that directly establishes the existence of a fact.

Circumstantial Evidence

Indirect evidence offered to establish, by inference, the likelihood of a fact that is in question.

FOIA

The Freedom of Information Act (FOIA) is a United States federal law that grants the public the right to request access to records from any federal agency, aimed at ensuring government transparency.