Demographics Are Rarely Used to Describe or Profile Target Segments

question 11

True/False

Demographics are rarely used to describe or profile target segments that have already been identified as prospects by other variables.

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Definitions:

Debits

These are entries on the left side of accounting records, used to increase asset or expense accounts or decrease liabilities, equity, or revenue accounts.

Credits

Accounting entries that increase liabilities or equity or decrease an asset or expense.

Common Shares

Shares of stock, which signify part ownership in a corporation, granting the holder the right to vote on corporate matters and to receive a portion of the company’s earnings via dividends.