Why Are Systems Such as PRIZM Used Widely by Advertisers

question 2

Multiple Choice

Why are systems such as PRIZM used widely by advertisers for segmentation?

• A)because they provide deep segment description
• B)because they allow for segmentation on the basis of frequency of usage
• C)because they provide deep insights into consumers' motivations
• D)because they emphasize the understanding of consumers' activities, interests, and opinions

---

Definitions:

Quantitative Measures

Metrics or data points that can be quantified numerically to assess performance, trends, or changes over time.

Asset Purchases

Transactions involving the acquisition of physical or intangible assets that are expected to generate economic benefits for the business.

Capital Investment Decisions

Decisions made by businesses regarding large financial investments in projects or assets, considering future benefits and costs to maximize profitability.

Income Tax

A tax levied by the government directly on income, especially an annual tax on personal income.